Cold Illy Coffee… In A Can
A few months ago, I tried a new product that intrigued me at the supermarket. It came from the Coca-Cola Company, and it looked like Coke, but with coffee in it. It’s called Coca-Cola Blak and I have to say I was impressed with the mix’s taste! It was kind of sweet, fizzy, with a full-body aromatic twist to it. I don’t know if we could call this an energy drink, because of the caffeine, but it was a pleasant surprise.
So when I read about the new joint venture announced on Thursday by Coca-Cola and IllyCaffe, I was thinking they were trying to improve on Coca-Cola Blak – which is not the case.
It turns out Coca-Cola will be used as the distribution network for three new ready-to-drink cold coffee beverages that are being launched by the Illy Company. They are coming out in Hellenic countries at first, but will spread over the world in 2008 and 2009.
There will be the pure version, dark espresso with no milk added, the cappuccino version with milk and dark cocoa, and the latte macchiato version with milk only. I will be testing all three of them when they come out, and I’m curious to see how different they will taste from a homemade chilled Illy coffee I would prepare myself.
Of course, those products will be leaving out crema and milk foam. But they’re sure to be convenient while travelling!
