The Vermont roaster is taking its successful one-cup coffeemaker technology to a new brand as Starbucks announces a change to brew up more business.

Will Mr. Coffee soon be changing his name to Mr. Pod? That might be a long shot, but news broke late last week that Green Mountain Roasters would be teaming up with Mr. Coffee’s manufacturer to produce a new, single-cup pod machine under the Mr. Coffee brand.

The machine will utilize the same technology that has made the Keurig K-Cup system so popular in the past. Green Mountain has already enjoyed a successful relationship with Keurig as one of the brands that rounds out more than 200 choices of coffee, tea, and cocoa pods for use with Keurig’s K-Cup machine.

Jarden Corp, the manufacturer behind the Mr. Coffee products, will team up with Keurig to adapt the K-Cup technology to their new coffeemaker and then market it for sale in the US and Canada.

“We are very excited about the opportunity to team up with Keurig,” Alejandro Pena, a senior vice president at Jarden, said in a news release. “As the leader in at-home coffee brewing, the Mr. Coffee brand is able to make the Keurig single-cup brewing technology available to more consumers.”

Green Mountain has been having a surprisingly successful 2009 so far. In the landscape of struggling national coffee brands, the Vermont-based roaster has seemingly managed to avoid many of the economic struggles others have seen. Just this year, they’ve arranged a similar agreement to this one with Conair and Cuisinart and watched their stock price rise a staggering 117 percent.

Starbucks to brew fresh coffee once every eight minutes

Good news for those of you out there who often find yourselves waiting for Starbucks to brew a fresh pot every time you walk in their doors. The company announced Sunday that they’ll soon be brewing fresh drip coffee more frequently.

Starbucks currently brews three pots once every 30 minutes. The new rotation will brew one pot every 24 minutes, meaning that you’re almost guaranteed a new pot is being brewed every eight minutes or so. Under the old system, customers would have to wait for a fresh pot to be brewed as all three were prepped at the same time.

Each pot will include beans that are freshly ground just before the pot is brewed. It’s a marketing strategy Starbucks hopes to assert over their new-found competition from the likes of McDonalds: freshness and quality over low prices.

Company insiders say the new system will hit the ground next month, no pun intended.

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