Comments on: Krispy Kreme struggles to hold up the “deal” http://www.my-best-coffee.com/blog/krispy-kreme-struggles-to-hold-up-the-%e2%80%9cdeal%e2%80%9d/ This growing community serves the purpose of entertaining and teaching espresso lovers, as fresh espresso news are being posted here on a regular basis. Sun, 01 Nov 2009 21:16:04 -0800 http://wordpress.org/?v=2.9.2 hourly 1 By: eric http://www.my-best-coffee.com/blog/krispy-kreme-struggles-to-hold-up-the-%e2%80%9cdeal%e2%80%9d/comment-page-1/#comment-104 eric Thu, 04 Jun 2009 20:46:47 +0000 http://www.my-best-coffee.com/blog/?p=643#comment-104 Krispy Kreme is a business. Businesses exist to bring profits to their owners. Profits can only be achieved if sales are made and expenses are less than income. Businesses can survive and grow only if there are profits. To make sales, a business has to make an offer that clients will be willing to accept. If the offer is good for the client and good for the business, both are happy and the business grows. If the offer is bad for the client, no sales are made and the business dies. If the offer is bad for the business, the business also dies. Simple. Emotions have nothing to do in the equation. If a business is too dumb to ensure that a bad offer is eventually made to be good for both the client and the business, then the business deserves to die. Period. Krispy Kreme is a business. Businesses exist to bring profits to their owners. Profits can only be achieved if sales are made and expenses are less than income. Businesses can survive and grow only if there are profits.

To make sales, a business has to make an offer that clients will be willing to accept. If the offer is good for the client and good for the business, both are happy and the business grows. If the offer is bad for the client, no sales are made and the business dies. If the offer is bad for the business, the business also dies. Simple.

Emotions have nothing to do in the equation. If a business is too dumb to ensure that a bad offer is eventually made to be good for both the client and the business, then the business deserves to die. Period.

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